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Bill Berry has worked in corporate public relations for more than 20 years,
representing many leading companies in biotechnology, pharmaceuticals,
finance, technology and other areas. He has developed and managed public
relations programs to promote many of the most innovative new therapies
introduced in healthcare in the last decade. He specializes in programs
designed to raise awareness for important advances in healthcare from the
earliest research phases through product launch and marketing. He has
developed and managed creative public relations campaigns that have
generated international attention and have had a direct and positive impact on
sales, investor interest and brand image and recognition for clients. He is a
specialist in media relations, business writing, corporate positioning, media
and presentation training and crisis communications, and formerly held
senior positions at the international agencies Hill and Knowlton and Ogilvy &
Mather. Bill graduated from Harvard College with a degree in English and
American literature and language and resides in New York City.
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Alec Drozdowski comes to Berry & Company with a B.S. from the University
of West Florida where he studied communication arts with a specialty in
public relations. Alec interned at the Society of Environmental Toxicology and
Chemistry (SETAC), a nonprofit environmental organization that focuses on
environmental quality through science. In that role he was responsible for
garnering media attention for SETAC's 28th annual meeting, marketing SETAC
publications to universities and establishing partnerships with other nonprofit
scientific organizations. At Berry & Company he provides support in research,
writing and media relations for several clients and account teams.
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Sara Lizzo handles a range of media relations, writing and research
responsibilities at Berry & Company. Sara earned her B.S. from Sacred Heart
University with a major in biotechnology and a minor in psychology. Her
undergraduate research was concentrated in neurobiological protein targeting.
Prior to joining Berry & Company Sara worked for a nonprofit organization
and in sales.
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Tim McDonough supervises design and editorial services at
Berry & Company. He handles client assignments ranging from logo and
identity concepts to development of brochures, newsletters, advertising, and
other print materials. Tim also oversees many of the firms day-to-day
operations including IT, financial management and employee benefits. Prior
to joining Berry & Company, Tims experience included work in television
marketing, as an interior designer and a bond trader. Tim graduated cum
laude from Harvard College with a degree in biology.
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Steve Zoegall handles a range of research and communications
responsibilities at Berry & Company. He recently graduated from Harvard
University with a Ph.D. in English and American literature and language.
While at Harvard, Steve taught undergraduates, lectured at international
conferences, and wrote a book on the relation between strategy and memory
in ethnic literature. He has also completed coursework at the Harvard
Business School. Previously, Steve co-founded and managed a successful
Web-based editing company. He has also worked as a travel writer for a
guidebook to Costa Rica and as a commercial mortgage broker in
New York City.
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