We have more than two decades of experience supporting clients through all stages of the regulatory approval process for drugs and medical devices. When a client needed a communications strategy for a hormone replacement therapy to treat a rare disorder called hypoparathyroidism, we worked to generate maximum news interest in regulatory and other milestones throughout the development program. We coordinated media outreach to build broader awareness of the disorder, including a satellite media tour featuring a patient and physician that resulted in 23 interviews in markets across the country. We also developed a series of infographics and fact sheets explaining the role of calcium in health.